First Alert (Canada) Inc. Privacy Policy


First Alert (Canada) Inc. (“Company”, “we”, “us” or “our”) respects your privacy. This policy describes the types of information we may collect from you or that you may provide when you visit the website (our “Site” or “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.


This policy applies to information we collect on or through this Website as well from email, text, and other electronic messages between you and us. This policy does not apply to any of our practices conducted offline.


Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, you should not use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to This Privacy Policy).



Information Gathered by Us


Information You Provide

If you choose to register with us, you may be asked to provide personal information, such as your name, postal address, telephone number and email address. If you make a purchase on or through the Site, we also may collect information necessary to process your order, such as your credit card information, along with billing, shipping and other transactional information. We may collect other personal information when you provide feedback or comments online, such as information about our products you own.


If you email product information to a friend using a send to a friend feature made available on the Site, you and your friend’s name and email addresses are required. This ensures that your friend will know you have requested that we send them an email. Any email address obtained for the “Send to a Friend” service will only be used for this purpose.


At various times we may offer surveys or contests to users. Surveys may ask for contact information or unique identifying information to increase the value of the results. Contests may require contact information or other demographic or personal information in order to determine eligibility. We use information collected from surveys and contests to improve our service and to notify and contact winners of various contests. From time to time, a contest may ask users to provide content, such as tips that make the most of their product, which may be made available to the public.


Information Collected Automatically


For visitors to this Site and registered users, we log standard technical, and demographic information, such as your IP address, Google Analytics reported interests and demographics (e.g. inferred age range, gender and interests based on your web-browsing and mobile app usage patterns) and the kind of browser you are using.


We may use cookies or other technologies to administer this Site and provide a more tailored and user-friendly service to you. For example, we may use cookies to record session information, to alert users to new areas that we think might be of interest to them when they return to this Site, to record past activity in order to provide better service when users return, and to customize Web page or advertising content based on users’ browser type or other information collected. You can set your browser to refuse cookies, but without our cookie you will not be able to complete a purchase or take advantage of certain features of this Site.


Pixel tags are tiny graphic files that are included in HTML-encoded email messages. We may use pixel tags to gather information about emails sent to our users. When such a message is opened in an HTML-capable email program, the recipient’s computer accesses our server to retrieve the pixel tag file, and allows us to record and store the date and time the email was opened, the recipient’s email address, and other standard logging information. These pixel tags may also read cookies.



Our Use and Disclosure of Information


The information we collect about you in the course of our relationship is used to operate our Site and offer products and services to you. For example, we may use your personal information to fulfill your order, to send you information about our company and services, or to contact you when necessary. We may also use personal information to send you customized emails about new products and services or upcoming events that we believe may be of interest to you (“promotional email”). In addition, we look at technical information to analyze traffic to this Site, to enhance and customize our offerings and marketing messages, and to provide our services to you. For example, we may use traffic information to see which portions of this Site are more frequently accessed and to gather broad demographic information.


We may work with third parties (including affiliates acting in this capacity) who provide services to us, including website hosting, data processing and analysis, marketing and analytics, product customization, back-up and security services, and processing of credit card transactions. We may transfer personal information to these service providers for the purpose of providing these services. We require these service providers to protect transferred personal information and to use it only for the purpose for which it was provided. Some of these service providers are located outside of Canada, including in the United States, where applicable foreign laws may permit government and national security authorities to have access to personal information in certain circumstances.


If you opt-in, we may share your personal information with our affiliates or select third party partners for marketing or other purposes.


We may also share personal information: (1) with your consent or as otherwise stated in this Privacy Policy; (2) when we have a good faith belief it is necessary pursuant to a subpoena or other judicial or administrative order; (3) where required by law (including pursuant to foreign laws applicable to our service providers); or (4) where we deem it necessary to respond to claims, to protect the safety of any individual or the public, or to protect our rights or property or the rights or property of any third party. In addition, we may share aggregated demographic and statistical information with third parties.


We may also share your personal information in connection with a proposed or actual change of ownership or corporate restructuring (i.e. a sale, merger, acquisition or transfer of our assets) for the purposes of evaluating or completing the transaction.



Third Party Websites


We may provide links to other websites that are not owned or controlled by us. These other sites may collect data, solicit personal information, or send their own cookies to you. We are not responsible for the information collection and handling practices of third party sites or for any use or misuse of the information, including click-stream data, which you may create or provide when using such third party sites. We recommend reading the privacy policy of any third party site before visiting or providing personal information.


Accessing and Correcting Personal Information


You may request access to or correction of the personal information we hold about you by emailing us at We may take reasonable steps to verify your identity before providing access or making changes. If you request to have your personal information removed, we will remove it from our active database, though it may remain stored in our back-up media and archival records in accordance with our record retention policies.





If you do not wish to receive promotional email messages from us, please submit your request by email at or use the unsubscribe feature within our promotional emails. If you wish to opt-out of Google Analytics, you may do so by clicking on the following link,, and following the steps outlined by Google.



Changes to This Privacy Policy


We may make changes to this Privacy Policy from time to time. If we make any substantive changes to this Privacy Policy, we will notify users, including by posting the updated Privacy Policy on this Site. Please periodically review this page to ensure your familiarity with the current version of this Privacy Policy. Your use of this Site after the changes have been adopted constitutes your agreement with the revised Privacy Policy.





We take reasonable steps to protect the personal information under our control against loss or theft, or unauthorized access, use, alternation or disclosure. However, complete security cannot be guaranteed. Personal information will be accessible to our employees, agents and mandataries who require access to your personal information in order to perform their job functions. The file containing your personal information will be held on our servers or those of our service providers and will be maintained for a length of time appropriate to our business needs.



Use by Children Prohibited


Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Site.



Contacting Us


If you have any questions about this Privacy Policy, our practices with respect to the collection, use or disclosure of personal information, please contact our Consumer Affairs Dept., Catherine Shaw at the postal address, phone number or email address listed below.


845 Intermodal Dr
Unit 1
Brampton, ON
L6T 0C6
Phone: 1-888-430-4231



©2016 First Alert (Canada) Inc. All rights reserved. A subsidiary of Newell Brands.